Mad Sandhu Shot Dead in Amritsar by Motorcycle-Borne Assailants

Shooting of Punjabi Influencer Mad Sandhu Sparks Outrage in Amritsar

Punjabi makeup artist and social media influencer Mad Sandhu was shot dead in Amritsar on October 3, 2026, by two motorcycle-borne assailants, according to multiple reports. The incident occurred around 6 p.m. on Loharka Road, where Sandhu, whose real name was Madhusudan Sandhu, was allegedly ambushed by two men on a motorcycle. He sustained multiple gunshot wounds and died while being transported to a hospital, police said.

Sandhu had built a significant online presence through content focused on makeup, fashion, and social commentary. His Instagram account reportedly had 2.26 lakh followers, while his YouTube channel featured vlogs and Shorts. He was also known for advocating gender identity and expression, a stance that drew homophobic trolling. His profile identified him as the founder of Mane Lane, a unisex salon in Amritsar.

A video of the shooting surfaced online, showing Sandhu lying injured on the road as bystanders rushed to assist him. Police recovered two empty bullet shells at the scene and launched an investigation. Deputy Superintendent of Police Prabhjot Singh Virk confirmed Sandhu had suffered two gunshot wounds and was declared dead during transport to the hospital.

Gangster’s Claim of Responsibility Adds Complexity to the Case

Reports indicate that a social media post purportedly issued by gangster Goldy Dhillon claimed responsibility for the killing. The post criticized Sandhu’s social media content, alleging he “misguided the new generation,” and included threats against others promoting similar content. However, police have not independently verified the post’s authenticity, and no arrests have been made.

The police investigation is examining CCTV footage, forensic evidence, and the circumstances surrounding the attack. A team has been formed to analyze the crime scene, but no suspects have been identified. Authorities have not yet disclosed whether the attack was targeted or part of a broader conflict.

Sandhu’s death has triggered widespread shock, particularly among his followers in Punjab’s digital creator community. His online popularity, bolstered by his work in fashion, film, and social media, made him a recognizable figure. He had previously worked as a stylist and assistant costume designer in Punjabi cinema and had appeared in films like the *Oye Bhole Oye* series.

Prior Controversies and Death Threats Raised Concerns

Reports suggest Sandhu had faced repeated death threats in the weeks leading up to his murder. Local media cited allegations that he received warnings from individuals objecting to his social media content, including his clothing and mannerisms. Some claimed extremist groups had targeted him over what they described as “vulgar” material.

A prior dispute with Nihang jathedar Manpreet Singh Khalsa reportedly escalated in July 2026. Members of the Nihang community had raised objections to Sandhu’s clothing and older videos, prompting him to defend his actions. He claimed he had modified his behavior and that older content was being circulated to incite controversy. The incident resurfaced in the context of his killing, though no direct link has been established.

Sandhu, who lived in a rented house in Dream City Colony, was also known for his openness about his sexuality. He had faced anti-gay trolling but remained vocal about his identity, stating, “God has made me the way I am.” His work as an LGBTQ+ advocate made him a prominent figure in Punjab’s cultural and digital landscape.

Investigation Continues Amid Unanswered Questions

Police have not yet confirmed the motive behind the shooting or the identities of the attackers. The case remains under investigation, with authorities examining Sandhu’s recent activities, threats he allegedly received, and potential connections to the Nihang controversy. No arrests have been reported, and the investigation is ongoing.

The incident has raised concerns about safety for public figures in Punjab, particularly those involved in social media and entertainment. Sandhu’s death has sparked discussions about the risks faced by influencers and the need for greater protection for individuals advocating for marginalized communities.

The investigation into Mad Sandhu’s killing continues, with authorities working to identify the attackers and determine the motive. As the case unfolds, his death has highlighted the risks faced by public figures in Punjab and the need for greater safety measures for individuals advocating for social and cultural change.