Presley Gerber, son of Cindy Crawford, dies at 27 in rehab facility

Presley Gerber, the 27-year-old son of supermodel Cindy Crawford and businessman Rande Gerber, died on September 20, 2026, at a rehabilitation facility in Los Angeles, according to the Los Angeles County Medical Examiner. His cause of death remains undetermined as an autopsy is pending, with the family requesting privacy during this “very difficult and painful time,” as stated by a representative.

Rehab Facility Death and Ongoing Investigation

Gerber’s death occurred at a facility where he was undergoing treatment, though specific details about his condition or the nature of his care were not disclosed. The family’s statement, shared through multiple outlets, emphasized their need for space amid the loss. “The family is asking for privacy during this very difficult and painful time,” the representative said, a phrase echoed across news outlets covering the story.

While no official cause of death has been released, Gerber’s history of substance abuse and mental health challenges has drawn public attention. In recent years, he had spoken candidly about his struggles, including a 2024 near-fatal fentanyl overdose that left him in a coma, as reported by Popcrush. He later sought treatment with ibogaine, an experimental psychedelic therapy for addiction, which he discussed in a final Instagram post before his death. “I pray it’s the last time,” he wrote, reflecting on his rehab journey.

Career and Public Persona

Gerber, born in 1999 in Beverly Hills, began his modeling career at 15, signing with IMG Models and making his runway debut for Moschino in 2016. He worked with major brands such as Calvin Klein, Dolce & Gabbana, and Celine, often alongside his younger sister, Kaia Gerber, a model and actress. The siblings shared a close professional relationship, with Presley appearing in a 2018 Pepsi commercial alongside his mother, a nod to her iconic 1992 Super Bowl ad.

Beyond modeling, Gerber became known for his advocacy around mental health. He launched “Mental Health Mondays” on Instagram, discussing recovery, anxiety, and depression. In a 2023 podcast appearance, he described mental health as a “24/7 job” and expressed a desire to help others through his experiences. “Whether I help one person or a hundred people get out of that place that I was in at one point in my life, that’s all I need to do,” he said.

Struggles with Addiction and Legal Issues

Gerber’s public struggles with addiction were marked by several high-profile incidents. In 2019, he was arrested for driving under the influence (DUI) and later sentenced to three years of probation, community service, and a DUI program. He was photographed at a drug-testing facility connected to his DUI case in 2020. In December 2025, he shared a deleted Instagram video discussing medications for panic attacks and recent personal losses, stating, “I hope the video would help people feel less alone.”

His sister Kaia, in a September 2026 interview with *Vogue*, described their brother’s battle with addiction as a “decade-long struggle” that “levelled everyone” in the family. She credited Presley with breaking their family’s tradition of privacy, saying, “My parents for most of our lives were very, very private and didn’t share anything— and now we have this absolute teacher, my brother, who says, ‘I’m gonna be very human for everyone.’”

Legacy and Family Response

Gerber’s death has prompted tributes from industry peers and fans. Paris Hilton shared a heartfelt Instagram post, calling him “a beautiful soul” and expressing grief over his passing. His father, Rande Gerber, co-founder of Casamigos tequila, and mother, Cindy Crawford, have remained largely out of the public eye since the news broke.

Gerber is survived by his parents and sister. His legacy includes both his contributions to fashion and his unflinching openness about mental health and addiction. As the investigation into his death continues, his family’s request for privacy underscores the personal toll of his passing.

As the Gerber family navigates their grief, the circumstances surrounding Presley Gerber’s death remain under investigation. His legacy, however, endures through his advocacy for mental health awareness and the impact he had on those who knew him. The next steps will likely involve further details from the medical examiner and the family’s continued efforts to honor his memory.